Doroop is a solid, vibrant, and engaged global non-profit organization that focuses on educating poor youth to confidently address life’s difficulties and opportunities. the organization is subscribe to the philosophy of “empowering through education.” – the most capable and compelling approach to bring change, development and innovation. the organization believes in the power of education to defeat poverty, build nations and live peacefully.
In many countries school is free, but there are additional costs for other educational needs such as uniforms, books and transportation, especially in poor places, where a student must walk for more than an hour each way to school. These expenses may be expensive for a family to pay, on the other-side the family will lose by not sending a child to work or even marrying off a daughter. Doroop is a non-profit organization fighting the lack of education caused by poverty. creating a brand of the organization was a huge challenge considering the wide variety of audience that ranges between fundraisers and poor students and families.
I created a brand that focuses on the core idea of reaching out to those who are in need for education lacked because of poverty, I created a typeface that illustrates the idea of communicating and used the blue color to symbolize the idea of hope, patterns and friendly shapes were our main language of communication
EXPANDING THE BRAND
In addition to creating the brand main elements, I have also worked on developing the brand language to reflect different sides of the brand taking in consideration keeping the same look and feel of it, The new development has shown a great flexibility of the primary created brand elements.