Onesitan is a new unique women's fashion brand producing creative new trends for men and women. All of Onesitan’s clothing and accessory pieces are made by highly creative well-known designers coupled with great fabrics from all over the world. As a brand, Onesitan is new to the market, it aims to produce creative men and women clothing collections that appeal to the public, which also can be styled in different ways to suit the individual tastes. Bringing boldness to the high street and fashion e-tailing, Onesitan promises to deliver woman's clothing needs... From well produced staples, through to trend-led fashion pieces.
The challenge was to create a remarkable brand for a new highly creative fashion line where the friendly communication method and the modern bold spirit are the core of the brand concept.
Considering the unknown brand name in the market, I chose to use a modern typeface logo that represents the two core ideas of the brand; the friendly communication method and the modern bold spirit, I also considered adding a touch of classiness represented by a crown on top of the typeface, the primary brand language focused on using foil modern printing technique .
EXPANDING THE BRAND
In addition to creating the brand main elements, we have also worked on developing the brand language to reflect different sides of the brand taking in consideration keeping the same look and feel of it, The new development has shown a great flexibility of the primary created brand elements.