Zox is a strong and committed entertainment TV channel to local programming, it hosts the top news service in the region as well as soap operas and hit reality TV shows. Of those shows, American Idol, in its tenth season, maintains one of the highest rated shows and continues to garner massive media attention around the world. Other prime time productions on Zox Tv include “The talk” (weekly women’s talk show).
Reaching out to millions of viewers, Zox Tv requested a remarkable flexible brand to be apart of broadcasting to wide range of variant audience which includes both adults and kids at the same time, the challenge was to achieve the client’s demands but keeping the brand simple and clear to the audience.
After developing the Zox Tv brand strategy, I started developing the brand elements. inspired by the brand essence our team decided to use dark but joyful colors representing the seriousness and the entertainment sides of the Tv,. flexible curvy brand elements and a friendly typeface were used to support the idea too.
DEVELOPING THE TV GRAPHICS
In addition to developing the brand elements, we also helped the animation team developing the the Tv graphics.