I started my career during my university study as a graphic designer at one of the biggest agencies at that time, I found myself working with many clients on complex branding projects.
Visually appealing designs, subtle details and brand guidelines combined to innovative design application became my daily companion, After several years of experience in the branding field i was promoted to the senior level, then moved to work for other branding agencies around the world. In 2016 I established my own design studio in Trondheim, Norway hoping to become a leader in the branding field in the city.
Violet.net is a worldwide telecommunication systems & solutions provider operating since 2016 in the market, providing telecommunication services and equipments to address internal and external needs.The Company provides also voice, data and video services and solutions on its wireless and wireline networks.
Violet.net is a worldwide telecommunication systems & solutions provider operating since 2016 in the market. The company is a sub-brand from Netcom, a company that started operating in 2007 with 9 employees, providing telecommunication services and equipments to address internal needs. In 2016, Netcom became a holding company and the telecommunications business unit became a sub-brand under the name Violet.net.
The company focuses on providing communications, information and entertainment products and services to its costumers. which also includes Wireless and Wireline. The Wireless section provides a different variety of products and services, including wireless voice and document services and product sales, to its costumers. The Wireline sections provides multimedia communication products and services, such as broadband and data, corporate solutions. Violet.net provides these products and services globally, The Company provides voice, data and video services and solutions on its wireless and wireline networks.
Expanding The Brand
In addition to creating the brand main elements, I have also worked on developing the brand language to reflect different sides of the brand taking in consideration keeping the same look and feel of it, The new development has shown a great flexibility of the primary created brand elements.
DDF 2016 FESTIVAL
DFF Is a major cultural festival that attracts more than 100,000 people every year, the Festival presents many activities including music, visual arts, comedy, dance, film, fashion and food scene. It also has a short film program that ends with a gala dinner.
LAMINATE BOOK DESIGN
Laminate Book is about dreams and how many of us chase it and would like a bit more of. Its is a wellness guide, a collection of all the things that can help the audience to become happier in their life.
A local restaurant chain based in Beirut, Lebanon, lacking ambience with little feeling or identity. Its main clientele is the 20–30 age group, The brief was to create a regional casual dining franchise known for a unique chicken-based menu, quality products and desirable environment.
Onesitan is a new unique women’s fashion brand producing creative new trends for men and women. All of Onesitan’s clothing and accessory pieces are made by highly creative well-known designers coupled with great fabrics from all over the world.
The challenge was to create a remarkable brand for a new highly creative fashion line where the friendly communication method and the modern bold spirit are the core of the brand concept.
Considering the unknown brand name in the market, I chose to use a modern typeface logo that represents the two core ideas of the brand; the friendly communication method and the modern bold spirit, I also considered adding a touch of classiness represented by a crown on top of the typeface, the primary brand language focused on using foil modern printing technique .
KNOCK HOROR FILM FESTIVAL BRANDING
Knock is one of the biggest and most well known film celebration concentrating exclusively on Horror and Science Fiction. Every year Knock celebrates the classic frightfulness, new blood movies and producers who made them. The Knock Festival is the Halloween time event not to be missed. Every spring this festival attracts horror filmmakers for two weeks. Over two hundred films are shown within the categories of sci-fi, thriller and horror, at this festival people celebrates these classes with various themed occasions including make-up challenges and a Vampire Ball!
The Doha Debates
The Doha Debates are a forum for free speech in Qatar and tackle the region’s most controversial and topical issues.
Maria Gift Shop Branding
Maria gift shop started operating in 2015 to become a well known gift shopping destination in the year 2016. Locals and tourists, alike, love to visit the shop and discover its modern and feminine gifts.
The main challenge in this project was achieving integrated marketing communication through a strong branding plan, the gift shop owners demanded an identity that pushes the audience to be loyal to the brand, a new memorable identity that links the audience to the brand.
MNVØ HD Electronics Branding
MNVØ is one of the newest High definition tablets components distributor in the market. the company helps millions of customers from businesses to educational institutions to hobbyists and along the way. It is also knows for its great prices, great selection, and a great source for hard-to-find electronic components.
Doroop is a solid, vibrant, and engaged global non-profit organization that focuses on educating poor youth to confidently address life’s difficulties and opportunities. the organization is subscribe to the philosophy of “empowering through education.” – the most capable and compelling approach to bring change, development and innovation. the organization believes in the power of education to defeat poverty, build nations and live peacefully.
In many countries school is free, but there are additional costs for other educational needs such as uniforms, books and transportation, especially in poor places, where a student must walk for more than an hour each way to school. These expenses may be expensive for a family to pay, on the other-side the family will lose by not sending a child to work or even marrying off a daughter. Doroop is a non-profit organisation fighting the lack of education caused by poverty. creating a brand of the organisation was a huge challenge considering the wide variety of audience that ranges between fundraisers and poor students and families.
I created a brand that focuses on the core idea of reaching out to those who are in need for education lacked because of poverty, I created a typeface that illustrates the idea of communicating and used the blue color to symbolise the idea of hope, patterns and friendly shapes were our main language of communication
ZEBRA TATTOO SHOP BRANDING
The Tattoo Shop is a well known supplier of a complete range of tattoo equipment and tattoo supplies with 5 years expertise in tattooing. The shop costumers are tattoo studios and artists, The shop provides a fast and friendly service.
LUND THEATER SUMMER FESTIVAL
Lund Theater operates as an independent organization relying on community support to produce up to 20 plays and nearly 700 creative performances, readings and other events every year on its four stages. The theater’s artistic and instructive programs and projects draw a multi-generational audience of nearly 400,000 from all over the city, while its impact reaches well beyond this region with productions that tour nationally and internationally. The theater hosts around 20 festivals each year, their main festival is called “The Festival” where different kinds of artists from all over the world meet to show their art. The theater reached us asking for help to create an artistic brand that can push the the audience curiosity about the festival further.
DELTA KIDS FOOD PRODUCTS PACKAGING
Delta is a producer of organic food products, active in many countries in various (long-life) categories, The company aims to make organic food affordable, accessible and available, in order to make a positive contribution to the world.
LIVA has been a reliable partner for training and therapy requirements. The company provides top quality goods of various categories, essential for training, therapy team sports, for schools, sports clubs and physical therapists.
“REAL” FASHION LINE BRANDING
Real is a new fashion line opened its first shop in 2015, Real has grown from a small yet sought-after fashion label to a global brand synonymous with the best of Norwegian designs. Real pride its fashion line by crafting pieces that women loves to wear. Tailored to be feminine, clothing that stands out among the other brands.
QBRAND CONFERENCE BRANDING
The conference takes place every year in one of the world capitals, in 2016 the conference addressed many subjects such as challenges in inequality, migration and sustainability. The conference gathers a broad range of scholars, policy makers, business men and practitioners from all over the world.
Zox is a strong and committed entertainment TV channel to local programming, it hosts the top news service in the region as well as soap operas and hit reality TV shows. Of those shows, American Idol, in its tenth season, maintains one of the highest rated shows and continues to garner massive media attention around the world. Other prime time productions on Zox Tv include “The talk” (weekly women’s talk show).
Reaching out to millions of viewers, Zox Tv requested a remarkable flexible brand to be apart of broadcasting to wide range of variant audience which includes both adults and kids at the same time, the challenge was to achieve the client’s demands but keeping the brand simple and clear to the audience.
After developing the Zox Tv brand strategy, I started developing the brand elements. inspired by the brand essence our team decided to use dark but joyful colors representing the seriousness and the entertainment sides of the Tv,. flexible curvy brand elements and a friendly typeface were used to support the idea too.
CRC is a non-banking finance company that is engaged in lending and allied activities. It focuses on consumer lending, small and medium-sized enterprises (SME) lending, commercial lending, rural lending, fixed deposits and value-added services.
Faces Magazine covers photography, visual art, music, film and theatre. It has a audience of over 100,000. The magazine includes features on art, film, music and performance, highlighting notable new exhibitions around the world and showcasing photography..